Turning the call around
Targeting and landing your ideal customers is hard, especially over the phone. So often a call can feel like it’s not going to go anywhere, but sometimes you could be doing all the right things without even knowing and before you know it, you’ve secured a meeting or better yet, a new customer.
But how can you be more aware of the right ways to direct a call so it works for you?
Here are 4 tips from Premium Sales on how to turn the call around:
- Prospect Carefully, Be Prepared
Carefully outline who you are targeting for new business. Make sure that you have a good idea on what the company and the person you are reaching out to may need from you. Once you have this information gained, you have your foot in the door. This is your opening conversation. Once a need is established, you are able to work with that and effectively overcome objections that may come your way.
- Aim High, But Be Realistic
I’m sure I am not alone in thinking, “If I just speak to the right person I will close.” This isn’t always the case of course, however, always keep a positive mental attitude, make good and clear notes for yourself and the next time you call back you have the crucial information you need, a fresh head and more leverage. Turning a call around might just take more than one attempt.
- Build A Rapport
Manners and natural personality go a long way. Make yourself memorable. Why wouldn’t someone want to work with you when you hold a conversation so well with the highest level of professionalism? Ensure you explain all the benefits there are to working with you and follow up with an email outlining those key points.
- Go For The Kill
Don’t be afraid to just ask out right. Being bold is admirable and can prevent a lot of wasted time. Asking the customer for a yes or no outright could be the best question you’ve asked during the entire call.
So are you ready to make the next call?