We need to understand your unique selling point – this will ensure that we are well equipped to promote your services. Knowing your sales targets will help us to understand where we can bring value. We’ll advise on realistic lead generation objectives based on your target and budget.
We spend time with you to profile the decision maker you are looking to target. Then we understand their pain points and how and why you are best placed to address these issues. This helps ensure that we only generate sales leads & appointments that you stand a chance of converting. We consider what objections prospects may have – and how to handle those.
We carry out web searches to collect data on those businesses we will target. We research prospects through LinkedIn to find the decision makers. We can also use your own data on contacts that you may have too.
We reach out to your prospects through LinkedIn and emails. We start to break the barriers down and build a relationship and familiarity with your company and what you can offer, before we begin our calls.
We introduce ourselves as working directly for you. We discuss the prospects requirements in detail and solution model with your service offering. Telesales service of booking physical appointments, telephone appointments or quotation opportunities allows you the best chance of progressing the prospect to a sale.
On your behalf we constantly monitor performance. We keep in constant contact with you to ensure quality is being maintained in the leads that we generate. Reports are provided with all statistics associated with the campaign.
Lead generation is often an iterative process, one that often involves multiple cycles to get it absolutely right, learning what works and what doesn’t along the way. We will evaluate each cycle providing any recommendations to improve the next cycle of activities. We sit down at quarterly reviews to discuss performance and how to keep improving.